Amazon has announced that its Prime Big Deal Days event will return on October 7–8, 2025. The annual shopping event, exclusive to Prime members, marks the start of the holiday shopping season and will feature discounts across a range of categories including home goods, apparel, toys, and beauty products.
The event begins at 12:01 a.m. PDT on October 7. Prime members will have access to deals from brands such as LEGO, Fisher-Price, MAGNA-TILES, Tonies, Samsung, LG, Sonos, as well as Amazon Exclusives like Lancôme and National Tree Company. Amazon is positioning itself as a one-stop destination for holiday shopping needs.
To help shoppers prepare for the event and find deals more efficiently, Amazon is promoting several tools and features. Customers can use Rufus, Amazon’s generative AI-powered shopping assistant, to search for gifts or plan holiday menus. The company also offers visual search through Amazon Lens and Lens Live to quickly identify products and provide real-time matches. Alexa+ can track deals on wish lists or saved items.
Prime members are encouraged to take advantage of early deals available before the official start of Prime Big Deal Days. Membership costs $14.99 per month or $139 per year; new users may be eligible for a free 30-day trial at https://www.amazon.com/prime. Young adults aged 18-24 can sign up for a six-month free trial at https://www.amazon.com/youngadult before paying a discounted rate.
For those seeking convenience in delivery options, U.S. Prime members can select “Amazon Day” to consolidate orders into fewer shipments on a chosen day each week. In 2024, this option used about 20% fewer boxes compared to other delivery methods and contributed to lower carbon emissions.
Amazon’s Holiday Shop is now open online with curated gift collections such as “Top 100 Gifts for Her,” “Top 100 Gifts for Him,” “Top 100 Gifts for Teens,” and “Top 100 Gifts for Kids.” The Toys We Love list highlights anticipated toys and games of the season.
Customers interested in joining Prime Access—a discounted membership program—can learn more at https://www.amazon.com/getprimeaccess or visit https://www.aboutamazon.com/prime for further details about all membership options.
“Use Amazon’s AI shopping assistant, Rufus, to help find gifts for the hardest-to-shop-for loved ones, plan gluten-free holiday menus, or even source the perfect Christmas tree for a small space.”
“Find products quickly with Amazon Lens, a visual search tool, and now Lens Live instantly scans products, shows real-time matches in a swipeable carousel, and shares insights and answers.”
“Track deals with Alexa+ on products in the wish list, cart, or save for later.”
“Organize your shopping with Lists and Buy Again to help track items and revisit frequent purchases.”
“U.S. Prime members can enjoy more than 300 million items available with free Prime shipping and tens of millions of the most popular items available with free Same-Day or One-Day Delivery…”
“Prime members can use Amazon Day to select a designated day of the week to conveniently receive their packages—which is a great way to combine multiple orders into fewer deliveries.”
“In 2024, Amazon Day, on average, used 20% fewer boxes and resulted in lower carbon emissions compared to other Amazon delivery options.”
“Customers will also have the added convenience of being able to choose how and where those items arrive…”
“Beginning today, customers can explore Amazon’s Holiday Shop…offering customers a head start on their seasonal shopping.”
“Within the Holiday Shop…members can explore Amazon’s Top 100 lists—including ‘Top 100 Gifts for Her,’ ‘Top 100 Gifts for Him,’ ‘Top 100 Gifts for Teens,’ and ‘Top 100 Gifts for Kids,’ all designed to simplify holiday shopping.”
“Shoppers can also explore Amazon’s annual Toys We Love list…”
“If you haven’t already [joined Prime], sign up for savings…at amazon.com/prime…18-24 year-olds can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult…Qualifying government assistance recipients…can get Prime Access…at amazon.com/getprimeaccess…”
“For more information about Prime…visit aboutamazon.com/prime.”
