Amazon has released its 2025 Toys We Love list, highlighting a selection of trending toys and gifts for the upcoming holiday season. The list features products across several categories, including budget-friendly options, exclusive Amazon launches, and nostalgic favorites.
This year’s collection includes items such as STEM sets, character collectibles, hands-on DIY kits, and family games. Exclusive products only available on Amazon include the Fisher-Price Montessori Sorting Tree and special editions like Furby Gold Glam. Other notable exclusives are plush dolls inspired by the upcoming “Wicked: For Good” film and unique bundles from popular brands.
Prime members can take advantage of fast, free shipping when shopping from the list. Customers can also use Amazon Wish Lists to organize their gift selections or share ideas with friends and family.
Amazon is offering AI-powered shopping tools to help customers find suitable gifts more easily this season. Rufus, an AI-powered shopping assistant, is available to answer questions and compare toys. Additional tools such as Amazon Lens and AI-powered Shopping Guides are designed to streamline the holiday shopping experience.
The Toys We Love list covers a wide range of price points. Budget-friendly picks under $25 include games like Creature Crash Game ($9.99) and Monopoly Deal: NFL Edition ($6.99), as well as LEGO Botanicals Happy Plants ($22.99) and Disney Moana 2 Swimming Tautai Moana Doll ($21.59).
For those interested in nostalgia or collectibles for all ages, options include LEGO Luxo Jr. Lamp ($69.95), Crayola Crayon Tub – Limited Edition Colors ($34.99), and Fandrop Star Wars Figure 2-Pack: Luke Skywalker vs. Darth Vader ($20.99).
Hands-on play is encouraged through items like Gui Gui Deluxe Beauty Slime 2-Pack ($21.99) and National Geographic Sensory Science Kit ($27.99). For early learning, products such as Fisher-Price Laugh & Learn 4-in-1 Table to Easel ($64.79) and MAGNA-TILES Rail Racers Deluxe 90 Piece ($89.99) are included.
Popular characters feature prominently in this year’s lineup with Gabby’s Dollhouse: The Movie Meow-Mazing Interactive Dollhouse ($108), Barbie Dream Pool Playset ($64.79), LEGO Harry Potter Book Nook: Hogwarts Express ($99.99), among others.
Action-oriented toys such as Hot Wheels City Ultimate Dual Dragon Hauler ($53.99) and Star Wars Power Crystal Lightsaber ($44.99) are part of the action & adventure category.
Family games highlighted include Exploding Kittens: The Board Game ($24.99), Cows in Space ($19.99), and Connect 4 Frenzy ($14.99).
Plush toys for younger children are represented by Melissa & Doug Pooping Poochy ($26.99), Steiff Disney Originals Mickey Mouse ($39.99), furReal Maggie The Feed & Follow Cow ($39.99), and American Girl Plush Kirsten & Board Book ($65).
Brand collaborations featured on the list include Play-Doh Barbie Garden Playset ($19.99), LEGO Bluey: Bluey’s Family House ($69.99), and Transformers NFL Kansas City Chiefs KC-59 ($24.99).
“Amazon’s 2025 Toys We Love list features trending toys across multiple categories from budget-friendly picks to exclusive Amazon launches.”
“Exclusive products only available on Amazon include Fisher-Price Montessori items and special editions of popular toys like Furby Gold Glam.”
“AI tools like Rufus, Amazon Lens, and AI-powered Shopping Guides help customers easily find perfect gifts during the holiday shopping season.”
Customers looking for more information about how to manage digital content or share Prime benefits can use services such as Amazon Family.
