Globe Telecom has entered into a multi-year strategic agreement with Amazon Web Services (AWS) to advance its digital transformation efforts across the Philippines. The partnership aims to modernize Globe’s telecommunications and digital services by using cloud-based infrastructure and artificial intelligence.
The collaboration covers several areas, including cloud infrastructure modernization, enhanced disaster recovery, and improvements in platform engineering. These initiatives are designed to increase network resiliency and support Globe’s commercial activities. AWS will also assist Globe in updating its B2B systems and digital platforms, adding new features for GOMO service users, and implementing advanced consent management systems for more personalized customer experiences.
Network innovation is another focus of the partnership, with plans to transform network management systems and introduce new solutions for SIM activation and porting. Real-time operations will be improved through better campaign management and data streaming capabilities, enabling Globe to deliver more targeted offerings to customers.
Artificial intelligence will play a significant role in transforming customer experience at Globe. The company will use AWS AI-powered solutions for managing the customer lifecycle and deploy a voicebot built on an AWS AI platform.
Carl Cruz, President and CEO at Globe, said: “Customers today expect seamless digital experiences, and our strengthened partnership with AWS ensures Globe continues to deliver world-class connectivity and services that meet the evolving needs of Filipinos. By leveraging AWS’s advanced cloud capabilities and exploring AI-driven innovations across our operations, we’re positioning Globe to drive faster innovation, enhance operational efficiency through intelligent automation, and create more personalized experiences for our customers. This is about empowering Filipinos with the tools and AI-powered solutions they need to thrive in a fast-changing digital world.”
Precious Lim, Country Manager of AWS Philippines, stated: “Telecommunications companies are at the forefront of digital innovation, and Globe’s bold vision for cloud-enabled customer experiences demonstrates the transformative potential of this technology. We’re excited to support Globe’s ambitious digital transformation journey and help them deliver innovative services to millions of customers across the Philippines.”
Under this agreement, Globe will utilize various AWS technologies such as compute resources, storage solutions, and other advanced tools aimed at optimizing operational efficiency while accelerating its transformation initiatives.
Globe Telecom is listed on the Philippine Stock Exchange under GLO. The company provides mobile, broadband, data services as well as managed services for both consumers and businesses. It is recognized as one of TIME’s Most Sustainable Companies in 2025 according to Statista rankings. In addition to being part of Fortune Southeast Asia 500 lists in 2024 and 2025—demonstrating its growth—the firm has Ayala Corporation and Singtel among its principal stakeholders.
