Lowe’s has announced the launch of its Earn Your Sunday campaign, which aims to encourage NFL fans to complete their home improvement projects during the week so they can enjoy Sundays focused on football and family. The initiative is part of Lowe’s ongoing partnership with the NFL, now in its seventh year.
The campaign features prominent NFL players, including Saquon Barkley, who recently won Super Bowl LIX and is the cover athlete for EA SPORTS Madden NFL 26, as well as All-Pro Justin Jefferson. Returning participants include Christian McCaffrey, C.J. Stroud, and Dak Prescott. The marketing effort will be seen on national television and across digital and social media platforms throughout the NFL season.
In addition to advertising, Lowe’s is launching its first Earn Your Sunday Tour. This tour is exclusive to MyLowe’s Rewards members and will make stops at select Lowe’s stores and stadiums in markets hosting NBC Sunday Night Football games this season. Fans attending these events can participate in interactive activities such as playing EA SPORTS Madden NFL 26 and taking part in photo opportunities designed to reflect the energy of gameday.
Jen Wilson, senior vice president and chief marketing officer at Lowe’s, said: “Rallying behind the shared love and passion fans have for the game and their homes, our continued partnership with the NFL allows us to connect with homeowners of all ages in a way that celebrates both their love of the game and the pride they take in their homes. Earn Your Sunday is all about helping fans tackle their projects during the week, so they can kick back and enjoy every moment of NFL Sundays. From quick fixes to major updates, Lowe’s has the products, tools and expertise to help fans every step of the way.”
