Lauren Paulet Miller has been named the winner of Toyota’s 4Runner Landia contest, which drew more than 25,000 entries from across the United States. The contest ran from April 14 to May 26 and offered participants a chance to win a new 2025 Toyota 4Runner along with their choice of land to explore.
According to Cynthia Barreras, Marketing Planner at Toyota, “We couldn’t be more excited to have a winner who is the perfect embodiment of the spirit behind the 4Runner. This campaign was a first for us, and an exceptional one at that. We weren’t just giving away a truck — we were giving away a dream. By pairing the truck with a piece of land of their choosing, we created a connection to something deeper: a natural playground where adventure begins the moment the tires hit the dirt. It’s a celebration of freedom, capability, and the wild spirit our brand stands for.”
Miller is described as an outdoor enthusiast whose interests align closely with those promoted by Toyota’s off-road vehicle brand. She plans to use her prize not only for personal adventures but also hopes to create an educational space that makes nature accessible for people from all backgrounds.
“When I came across the 4Runner Landia ad on Instagram, I immediately jumped at it. I am so grateful to be chosen, and I can’t wait to use my new 4Runner to find the perfect destination for the land prize,” said Miller, who grew up in Miami and now lives in Western Maryland. “Growing up, my family always had an adventurous spirit, and our road trips inspired me to lead a life grounded in nature and sustainability. I hope to share my love for nature especially with fellow Latinos and persons of color, who least have access to it. Now Toyota is making my dreams come true!”
The campaign was developed by Conill, Toyota’s marketing partner. It was designed around insights highlighting how land ownership represents legacy and freedom—values particularly significant within Hispanic communities.
Toyota has operated in North America for nearly seven decades through its brands and network of dealerships. The company employs about 64,000 people directly in North America and operates fourteen manufacturing plants on the continent. In 2025, its plant in North Carolina began assembling automotive batteries for electrified vehicles.
More information about Toyota can be found at www.ToyotaNewsroom.com.
