Toyota presented a range of new vehicle concepts and accessories at the 2025 Specialty Equipment Market Association (SEMA) Show in Las Vegas, emphasizing its commitment to multiple powertrain technologies. The company’s “Powered by Possibility” theme was highlighted at its Central Hall booth, where Toyota showcased vehicles powered by gasoline, hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell systems.
The “Powertrain Paddock” display featured specialty builds and concept vehicles aimed at demonstrating that different powertrains can meet various customer needs. Mike Tripp, group vice president of Toyota Division Marketing, stated: “At Toyota, innovation drives us to explore new possibilities and redefine the future of mobility. SEMA is the perfect venue to showcase how Toyota’s powertrain diversity meets the needs of today while pushing the limits for tomorrow. Whether you choose gas, hybrid, electric, or hydrogen, Toyota vehicles prove that efficiency, performance and adventure are possible in every form.”
Among the concepts unveiled were:
– The bZ Time Attack Concept: An all-electric vehicle designed for racing circuits and hill climbs.
– Tacoma H2-Overlander Concept: A hydrogen-powered overlanding truck combining zero-emission technology with off-road capability.
– Turbo Trail Cruiser: A restomod blending a classic Land Cruiser FJ60 with a modern twin-turbo V6 engine.
– Corolla Cross Nasu Edition: A crossover inspired by Japan’s alpine regions with added rugged features.
– Camry GT-S: A styling study exploring sportier design elements for the Camry sedan.
– Scion 01 Concept: An off-road side-by-side vehicle under the revived Scion nameplate using a turbocharged hybrid powertrain.
– RAV4 GR SPORT PHEV with Prototype Body Kit: Featuring custom bodywork developed specifically for SEMA.
Toyota also displayed an expanded selection of genuine parts and accessories from its Associated Accessory Products (AAP) portfolio. These offerings allow customers to personalize their vehicles for performance or style.
All vehicles shown were prototypes or special project builds; some modifications may not be available from Toyota or could affect warranty coverage and road legality.
Toyota has operated in the United States for nearly seven decades. The company employs about 48,000 people in the U.S., where it has produced more than 35 million cars and trucks across 11 manufacturing plants. In 2025, Toyota began assembling automotive batteries for electrified vehicles at its North Carolina plant.
The company also continues its community engagement through educational initiatives led by the Toyota USA Foundation’s Driving Possibilities program.
For additional information about Toyota’s activities and products in North America, visit www.ToyotaNewsroom.com.
