Toyota Motor North America announced on April 1 that its March 2026 U.S. vehicle sales totaled 211,617 units, representing an 8.5 percent decrease compared to March of the previous year. Electrified vehicle sales for the month reached 115,422 units, a rise of 2.5 percent from last year and accounting for over half of total sales volume.
The company said its electrified models continue to gain traction with consumers as it now offers a total of 32 electrified vehicles across both Toyota and Lexus brands. For the first quarter of the year, TMNA reported overall sales of 569,420 vehicles—a slight decline of just 0.1 percent from the same period in the prior year—while electrified vehicle sales stood at 287,276 units.
Andrew Gilleland, senior vice president of Automotive Operations Group at Toyota Motor North America, said: “Our first-quarter performance demonstrates the underlying strength of our business. We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4. This resilience gives us great confidence as we continue driving toward our full-year goals.”
Within individual divisions, Toyota posted March sales totaling 182,606 vehicles (down by nearly seven percent), while Lexus reported a steeper drop with March deliveries totaling just over twenty-nine thousand vehicles (down more than seventeen percent). Notably in March, Corolla Cross Gas and Grand Highlander Hybrid achieved all-time best-ever results for Toyota; Lexus’s RZ and NX Plug-in Hybrid also set new records.
TMNA highlighted that it continues to offer some of the lowest incentives among full-line manufacturers and remains committed to expanding sustainable mobility options through its wide range of electrified products available at dealerships nationwide.
Toyota has operated in North America for nearly seventy years and directly employs almost sixty-four thousand people in design, engineering, manufacturing—and since last year—automotive battery assembly at its North Carolina plant.
