Soccer enthusiasts are preparing for an exciting summer as the 2025 Concacaf Gold Cup unfolds. Toyota has returned as the official automotive sponsor, emphasizing the strength and resilience of its Tundra, Tacoma, and 4Runner models while celebrating soccer fans’ passion.
Toyota is launching a marketing campaign highlighting fans’ loyalty to their teams and the durability of its trucks. Paul Doleshal, general manager of Motorsports and Sponsorships at Toyota, remarked, “Partnering with the Concacaf Gold Cup is a celebration of culture, community, and shared values.” He emphasized that soccer represents more than just a sport for Latino fans—it embodies tradition and pride passed down through generations. Doleshal added, “That same spirit of endurance and strength is what drives our trucks.”
Three Mexican soccer legends will join Toyota in social media campaigns during the tournament: Jared Borgetti will appear on June 14 at Sofi Stadium in Inglewood, California; Pavel Pardo on June 18 at AT&T Stadium in Arlington, Texas; and Oribe Peralta on June 28 at State Farm Stadium in Glendale, Arizona.
The tournament’s Fan Zone will offer pre-game activities featuring the Toyota Fútbol Club. This space includes vehicle displays, games, music, giveaways, and opportunities to take photos with both the soccer legends and the official Gold Cup Trophy.
Toyota’s campaign also features broadcast spots for its truck lineup—Tundra, Tacoma, and 4Runner—emphasizing adventure and endurance. Creative content will be available across digital platforms alongside in-game branding developed by Conill.
This marks Toyota’s fifth consecutive partnership with the Concacaf Gold Cup as an official sponsor. The tournament includes top national teams from Concacaf along with Saudi Arabia as this year’s guest team. Spanning from June 14 to July 6 across various locations in North America, it promises an engaging experience for soccer fans.
Fans can follow updates via Toyota Latino on Instagram and Facebook or through the Concacaf Gold Cup Instagram page.
