On October 29, 2025, the Toyota Group presented a range of new concepts and brand directions at the 2025 Japan Mobility Show in Tokyo. The event featured several new product offerings from the automaker’s various brands, providing insight into future strategies and innovations.
One of the main highlights was Lexus’ introduction of its “Discover” ecosystem and messaging. In addition, Toyota announced that the Century nameplate would expand to become a standalone brand. Other vehicle mobility products and models from both Toyota and Daihatsu were also showcased.
Toyota stated that these developments are part of ongoing efforts to advance mobility for all and support diverse lifestyles and aspirations. The company encouraged those interested in more details about specific products revealed at the show to visit the Toyota and Lexus Global Newsrooms.
