Visit NC Farms has launched a new partnership with Megan Nichols, founder of NC Eat & Play, to promote agritourism in North Carolina. The campaign will use social media, newsletters, and blogs to highlight agritourism destinations across the state through next year.
The initiative aims to connect more residents and travelers with local agricultural experiences by featuring seasonal attractions such as U-pick farms and holiday-themed activities. Erica Calderon, agritourism marketing specialist at the North Carolina Department of Agriculture and Consumer Services, said, “Agriculture is the heartbeat of North Carolina. We are thrilled to work closely with NC Eat & Play to inspire more families to experience North Carolina’s rich agricultural heritage by visiting an agritourism destination.”
Agritourism continues to grow in North Carolina, supporting farm income and providing families with hands-on opportunities. The collaboration between Visit NC Farms and NC Eat & Play seeks to boost both awareness and participation in these activities.
Visitors can find information on farm-fresh food, farmers markets, u-pick fields, farm stays, wineries, special meals, events and other offerings on the Visit NC Farms website (www.visitncfarms.com). The program represents a joint effort among the N.C. Department of Agriculture and Consumer Services, tourism leaders and local farm businesses. Its goal is to strengthen ties between consumers and those who produce their food.
