North Raleigh Today

Prime Video is set to introduce an AI-aided dubbing pilot program, aiming to make its streaming library more accessible to a global audience. The initiative will initially focus on 12 licensed movies and series, offering dubbing in English and Latin American Spanish for titles that previously lacked this feature.

Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios, emphasized the company's commitment to enhancing customer experience through AI innovation. "At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation," he stated. "AI-aided dubbing is only available on titles that do not have dubbing support, and we are eager to explore a new way to make series and movies more accessible and enjoyable."

The program represents a hybrid approach where localization professionals work alongside AI systems to maintain quality control. This collaboration aims to ensure that more content can be enjoyed by viewers who face language barriers.

The pilot includes films such as "El Cid: La Leyenda," "Mi Mamá Lora," and "Long Lost." By incorporating human expertise with AI technology, Prime Video hopes to expand the reach of its content beyond traditional linguistic limitations.