North Raleigh Today

Bank of America has introduced a new initiative titled "Golf with Us," which aims to engage the next generation of golfers. The program provides youth aged 6-18 a complimentary one-year membership to Youth on Course, sponsored by Bank of America. Enrollment is available until May 24, 2025, and offers access to various golf courses at a reduced rate of $5 or less per round in 97 markets across the Youth on Course network.

David Tyrie, President, Marketing, Digital & Specialized Consumer Client Solutions for Bank of America, explained, "When kids get involved in sports, they learn first-hand about achieving their goals and develop lifelong skills that help them thrive. By working with Youth on Course to help make golf more accessible, we’re helping grow the sport while also making a positive impact in our communities."

The initiative will offer instructional opportunities in select markets through free clinics with professional golfers, athletes, and celebrities. These clinics aim to introduce youth to golf and provide learning experiences. Participants will also receive a registered handicap index through the United States Golf Association's GHIN system.

CEO of Youth on Course, Adam Heieck, remarked, "Golf has the power to shape young lives in incredible ways—not just through the sport itself, but through the friendships, confidence and opportunities it creates. Through this partnership with Bank of America, we’re making it possible for more kids across the country to step onto the course and discover what's possible."

The agreement between Youth on Course and Bank of America includes expanding golf access by increasing municipal course locations available to young players. The initiative also includes promotional efforts through Bank of America's sponsorship of golf events such as the Masters Tournament, the Augusta National Women's Amateur, the More Than Golf Invitational, the Latin America Amateur Championship, and the Asia-Pacific Amateur Championships.

As a major financial institution, Bank of America aims to enhance client relationships, foster community impact, and encourage global growth through sports partnerships.

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